Overview
Fragmatic is an AI-powered personalization platform that connects your analytics, content, and audiences into one continuous learning loop. It uses specialized AI Agents and a Topic Analytics engine to reveal intent, guide experiments, and optimize conversion—all in real time, with full marketer oversight. Built for teams who want personalization that actually drives growth. AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions. Topic Analytics shows which themes fuel conversions and which cause friction. Opportunity Radar mines your GA4 data to turn traffic into tactics instantly. Re:Call keeps ad and on-site journeys aligned in real time. All insights are transparent—every recommendation includes a why. Marketers review, adjust, and publish with confidence. No black-box automation. No developer bottlenecks. Just faster learning, higher conversions, and human-led AI execution.